Red Bull 64 Bars

The global Series that revived Rap in Italy

My role in this project:

Responsible for Red Bull for on-set branding and partner integration and for the supervision of production of all assets. Responsible for post-production.

Key Learnings:

How to work with a small budget & a high bar: Red Bull 64 Bars was born in Italy and became a global series. As such it needs to be produced according to precise guidelines – on set I focussed on making sure each episode reflected the brand’s and partners expectations, while off set I was in charge of the post-production process.

Adidas came on-board as partner halfway through the series – integrating the brand organically during the season required strong alignment with all involved stakeholders.