Building
@ferrariHypersail
Ferrari launched its new sailing project on June 25th, 2025, and everything had to be built from scratch.
As Content Lead for the project, I had the opportunity to shape its content presence from day one, developing the strategy and creating the assets to launch its Instagram account and build its content ecosystem for the following year.
To date, 99% of the content across Ferrari Hypersail’s platforms has been produced under my lead.
Key Learnings:
How to tell the story of a secret sports and racing project without having athletes or a racing platform to film. With the boat still being built and the crew still being assembled, we had to get creative: finding stories where there seemingly weren’t any yet, and turning the development of the project itself into engaging content, while always maintaining Ferrari’s standards of premiumness.
At the same time, navigating confidentiality while still giving audiences something genuinely interesting to discover was a constant balancing act, and one of the most exciting parts of the project.
THE FERRARI HYPERSAIL
INSTAGRAM ACCOUNT
CHECK OUT
SELECTED PIECES OF CONTENT:
Edits by We Are Social