RED BULL RAPSODY
The new series that merged wildly different music genres
BTS in the studio during the production of the launch episode of Red Bull Rapsody.
My role in this project:
Responsible for Red Bull for the supervision of production of all assets. Responsible for post-production.
Key Learnings:
Launching a new series for a global brand like Red Bull meant that everything we did on the set of the first Rapsody episode became a precedent for all subsequent episodes– from the creative direction, to the brand integration and the editing style, every detail had to be defined with all stakeholders and had to be done in such a way to be repeatable in future episodes.
WHAT IS RED BULL RAPSODY?
A music series launched by Red Bull ltaly and curated by multi-platinum music producer Sixpm that aimed to experiment with composition and musical genres.
Each episode united artists from very different music genres to compose and perform a new song with innovative genre and style combinations.
The episodes I worked on are:
Episode 1: Rap + Electronic Music
Episode 2: Rap + Classical string quartet
Production by Turbo Studio
Snapshots from the set:
