WHAT IS RED BULL POSSE?
Red Bull Posse is an Italian music video format launched by Red Bull Italy. It brings together multiple artists or a crew to record an original collaborative rap track or freestyle in a single, continuous take, with each artist stepping up to the microphone in turn.
Production by Turbo Studio
My role in this project:
Responsible for Red Bull for branding and for the supervision of production of all assets. Responsible for post-production.
Key Learnings:
Since Red Bull Posse is shot in a single, continuous take, organic brand integration had to be orchestrated particularly carefully.